Route 15 grind: business design + Marketing strategy


It all started during a winter break from college...with some time to spare

I saw an opportunity for a new coffee shack on the side of the heaviest commuted highway in northern Virginia. This led to...

  1. Assessing opportunities for improving marketing and business design for a new road-side coffee shack during the congested DC-area morning traffic
  2. Proposing and implementing new business models that enhance consumer experience through expanded services and value propositions - creating brand awareness, growth options, and income potential
  3. Rolling out a holiday marketing campaign and business development plan including promotional strategies, a music video advertisement and improved customer relations